Branding Political Reputation
Every leader has a reputation. Every one you meet will form an opinion on you and on your reputation. The challenge is to manage your reputation and improve upon it. You are also need to convert whatever opinion you are projecting or would like to project should be always positive and long lasting.
In other words you should create a separate unique brand of yourself:
- By differentiating yourself from others
- By positioning yourself differently
- By consisting marketing efforts
- By delivering your message clearly and quickly
- By stroking an emotional chord
- By creating a kind of loyalty
You should not try to be one among few thousands and you should not try to be a follower of some one, you should not create an impression that you are trying to get into a band-wagon of some one else.
You will have to carry certain value of yours. You got to become relentlessly focused on what you do that adds value to your brand.
Never ever forget that you are a Brand of yourself and that has to be maintained and improved. Your actions, your followers and your friends may damage that brand or can improve that brand quality. So, you need to verify the followers and friends and select accordingly.
You should be relevant to the needs and aspirations of the public. There is no such thing called “common man” – entire public becomes “common man” on the Election Day. The so called Aam Aadmi is a creation of a slogan. In the same way you should have some brand name of your own.. so people recognizes you easily and quickly.
What we do? – We create a kind of “public” – who support you.
We make comments on social media and in blogs – and mention your name frequently and attach you to certain level of brand.
We write your speech – in a different way…. Irrespective of which party you belongs.
We tour your constituency and get the real time feedback – and then identify certain emotional issues – and create some content.
We will discuss with different people in villages and towns and cities to obtain certain opinion on others and about you.
Then we discuss the strategy – and create a plan of action and set the dates to implement them.
A speech by you and 3 speeches by your followers and then another 5 speeches by village level followers …. And then feedback from all these speeches and then discuss the modalities and edit next speech.
That way we know where we are lacking and where we are heading and how we are performing.
Contact me for an initial sitting.